“Glue spectators’ noses to the window, metaphorically speaking. Do so by bringing magic to the window display in unexpected ways.” This was the brief delivered to Random Studio by Found on behalf of The Netherlands’ leading luxury department store de Bijenkorf. The Amsterdam based creative studio is known for its ability to build enchanting and often interactive experiences. Compelled by narratives where the digital and the physical meet, their latest feat for the three flagship venues of de Bijenkorf is the perfect example of what Random Studio is all about.
Premium experience has always been key to the renowned shopping plaza and in the run up to Christmas 2015 passers-by and window-gazers alike can enjoy a beguiling magic show like no other.
Random’s interpretation of “bringing magic to the window” centres around a series of three magic tricks conducted by a bodiless, two-faced magician, whose gloved hands hover in mid-air. These kinetically animated appendages bring to life the surrounding pieces: a gift box that hides and reveals precious presents, a magically spinning whirlwind string and a billowing over-sized silk scarf, suspended in mid-air in a poetic dance.